Wednesday, August 12, 2009

Aishwarya, Madhuri on small screen together

Unforgettable Tour
Bollywood divas Aishwarya Rai Bachchan and Madhuri Dixit Nene will soon be seen in a small screen judging a dance reality show. The two beauties that have blazed the silver screen with ‘Dola Re’ from ‘Devdas’ will be seen in an altogether different role.

'Sach ka Saamna' shifts to 11 pm


Star Plus has decided to shift the time slot of its bold reality show "Sach Ka Saamna". So from now onwards get ready to face the truth at 11 pm.

Previously the show was aired at 10:30 pm but now the repeat telecast of “Mitwa phool kamal ke” will be shown at 10:30 pm and therefore Star Plus has decided to shift the time slot of “Sach ka Samna” to 11 pm.

The source from the channel said, “Mitwa is doing well on the evening band

slot, but still the channel feels that this particular show needs to get more coverage and thus the repeat of the same will be shown on 10:30 time slot.”

A Star Plus release said, “We at Star India have taken note of the debate in certain sections of the society about Sach Ka Samna. It has been heartening to see an outpour of endorsement and support for this program.

"We are particularly thankful to the media, both print & television, for its mature and constructive support of the show.”

“Given our commitment towards responsible broadcasting and our unique relationship with Indian families, we have decided to voluntarily and proactively move the telecast time to 11.00 pm from tomorrow onwards.”


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Dhoni, Shah Rukh, Katrina Kaif dominate TV ads

Indiantelevision.com's AdEx India Analysis on celebrity endorsement on TV during H1 '09 reveals that Bollywood personalities dominate overall celebrity endorsement.

Dhoni, Shah Rukh, Katrina Kaif dominate TV ads

Mahendra Singh Dhoni, Shah Rukh Khan and Katrina Kaif were the top three celebrities with maximum number of advertisers endorsed by them on TV during H1'09.

Celebrities of Bollywood has the highest share i.e. 78 percent, of overall celebrity endorsements on TV, followed by the sportspersons and TV personalities with 16 percent and 6 per cent share respectively.

Film actresses lead with 43 percent share of celebrity endorsement ad volumes on TV followed by the film actors and sports personalities with 35 percent and 16 per cent share respectively during Jan-Jun '09.

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"No, I didn't back track" - Emraan Hashmi

Emraan Hashmi is not just frustrated, he is also terribly hurt. He would have thought that after a hearing at the Minorities Commission Office on Monday, the matter around an alleged discrimination by a Housing society had finally come to a sane resolution. However, that doesn't appear to be the case as he is continuing to face some (unwarranted) flak. He is being accused of 'back tracking' from his earlier claim of 'discrimination' by claiming that the entire 'controversy' arose due to some 'miscommunication'.

Emraan Hashmi


"All this is so disappointing", rues Emraan, "A certain section of the Press has given a statement stating that I back tracked from my word. Sorry, I never back tracked. I did have all the reasons to believe that I was discriminated by the Housing society on religious grounds."

It was being stated that Emraan Hashmi took a U-turn by claiming that there was after all no discrimination against him.

"No, that's not the case", Emraan sticks to his guns, "Yesterday we had a hearing at the Minorities Commission Office. In this hearing, I stuck to what I had said a week back that I had reasons to believe that I faced discrimination by a Housing Society on religious grounds. And I am saying this on the records. I want to clear the air once for and all."

Apparently, the Minorities Commission wanted to resolve the issue peacefully. "Who wouldn't want that", questions Emraan, "It's the right thing to do. Even the Commission felt that that the matter was blown out of proportion and had been widely politicized. The best way to handle it was to follow a peaceful route."

It is expected that the final verdict would soon be announced by Mr. Abraham Mathai of the Minorities Commission. "I abide and respect whatever they have decided. I agree 100% with their verdict. Even the Society members and the Owner have stated that maybe there was a miscommunication. They have also claimed that they had not denied me the flat on the basis of my religion. That's good", Emraan heaves a sigh of relief here.

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